# Rebag's 2020 Luxury Resale Report ## Foreword In October 2019, we revealed [Clair by Rebag](/content/clair/index.html), our Comprehensive Luxury Appraisal Index for Resale. Clair, with its instant offers, universal taxonomy, and standardized grading system, was designed to provide one thing: radical transparency to the opaque world of luxury resale. Transparency has always been at the heart of Rebag, so in turn, our goal is to provide educational consumer resources that lift the veil over a seemingly exclusive industry. With this in mind, we are excited to present to you the first-ever Clair Report, a consumer resource covering shifts within the luxury resale market pertaining to retained brand value, pricing trends, and significant changes in overall brand ranking since Clair’s 2019 debut. “Since launching Clair in October 2019, our submissions have almost tripled. We see that as customers validating our approach to provide radical transparency. The resale industry is constantly changing. The Clair Report is our way of tracking those changes, sharing them with the public, and empowering consumers to make informed decisions and investments.” CEO & Founder | Charles Gorra ## The Value Of Brands Using Clair data to take a closer look at the brands we all know and love, Rebag has calculated each brand’s average percentage of value retained compared to their retail prices for handbags and accessories. Unsurprisingly, Hermès, Chanel, and Louis Vuitton have not wavered from the upper echelons of brand value, with [Hermès handbags](https://shop.rebag.com/collections/all-bags?_=pf&pf_st_availability_hidden=true&pf_t_categories=bc-filter-Bags&pf_v_designers=Hermes) maintaining, on average, 80% of their value, while Chanel and LV held 63%. ### Bottega Veneta 28% 38% '19 vs '20 average value retention +10% since 2019 [Shop Bottega Veneta](https://shop.rebag.com/collections/all-bags?_=pf&pf_st_availability_hidden=true&pf_v_designers=Bottega+Veneta) ### Christian Dior 43% 56% '19 vs '20 average value retention +13% since 2019 [Shop Christian Dior](https://shop.rebag.com/collections/all-bags?_=pf&pf_st_availability_hidden=true&pf_v_designers=Christian+Dior) ## Boosting Brand Value Let’s take a closer look at rising stars Bottega Veneta and Christian Dior, whose values have increased from 2019 to 2020, thanks in large part to new collections. In 2018, Bottega Veneta brought on a new Creative Director, Daniel Lee, who has since catapulted the fashion house into the spotlight. The handbag collections under his reign have been minimalist in design yet rich in quality, filling the void that Phoebe Philo’s departure from Celine had left behind. The appetite for Lee’s designs has dramatically influenced the brand’s rise in the rankings. ### The Winners 95% average value retention Bottega Veneta BV Jodie Hobo [Shop The BV Jodie](https://shop.rebag.com/search?q=bv+jodie&pf_st_availability_hidden=true) 86% average value retention Bottega Veneta The Pouch [Shop The Pouch](https://shop.rebag.com/search?q=bottega+veneta+the+pouch&pf_st_availability_hidden=true) The demand for Dior has increased since 2018 when the brand reissued its Saddle Bag model and released even more heavy hitters such as the Book Tote. Thanks to the trends of ‘vintage revival’ and ‘logomania,’ the current trend climate has been pushing the French luxury house upwards in value. ### The Winners 109% average value retention Christian Dior Saddle Rectangular Belt Bag [Shop The Belt Bag](https://shop.rebag.com/search?q=christian+dior+belt+bag&pf_st_availability_hidden=true) 98% average value retention Christian Dior Book Tote [Shop The Book Tote](https://shop.rebag.com/search?q=christian+dior+book+tote&pf_st_availability_hidden=true) ## Resale Value Trends The pricing of once-loved luxury goods tends to stump those who cannot decode their meaning, but in truth, an item’s resale value is often linked to trends across both the retail and resale realms. ### Louis Vuitton Eva Crossbody The pricing history of the [Eva Crossbody](https://shop.rebag.com/search?q=eva+crossbody&pf_st_availability_hidden=true) is a lesson in scarcity driving demand. Overall, the Eva Crossbody has been a fan favorite since it was released in 2000 - and even more so when it was discontinued in 2014. Thanks to the mini-bag trend, plus the bag’s sleek design, recognizable print, and ability to transform from elegant shoulder bag to everyday crossbody, it’s easy to see why and how the resale value of this style continues to inflate. Louis Vuitton Eva Crossbody In Monogram Canvas [Shop The Eva Crossbody](https://shop.rebag.com/search?q=eva+crossbody&pf_st_availability_hidden=true) ### Chanel Classic Double Flap Bag The [Classic Double Flap](https://shop.rebag.com/search?q=classic+double+flap+bag&pf_st_availability_hidden=true) needs no formal introduction - it’s truly one of the most recognized, iconic styles in the luxury realm. The demand for this bag doesn’t seem to dwindle, which is precisely why when prices increase at the retail level, then resale value is quick to follow. Resale value quickly picked up early in 2020 when Chanel increased the European and US retail prices for their handbags. The Classic Flap in size Small was one of the hardest-hit styles, with an increase of more than 11% at the retail level and a significant surge in the resale market as well. ### Chanel Classic Double Flap Bag Chanel Classic Double Flap Bag In Quilted Caviar, Small [Shop The Classic Double Flap Bag](https://shop.rebag.com/search?q=classic+double+flap+bag&pf_st_availability_hidden=true) ## The Value Of Accessories In the summer of 2020, Rebag began buying and selling some of the most coveted [luxury accessories](https://shop.rebag.com/collections/all-accessories?_=pf&pf_st_availability_hidden=true&pf_t_categories=bc-filter-Accessories&sort=created-descending) in addition to handbags, including sunglasses, belts, scarves, and small leather goods. With accessory purchases usually opening the gates to luxury loyalty, let’s review this small but mighty category. At a respective 119% and 109% average value retention, both Key Holders and Pochettes reign supreme, but categories like Card Holders (96%) and Pouches (87%) are very close behind. The attractiveness of these categories is likely thanks to their functionality, much like handbags themselves. ## The Value Of Wallets The value of a brand is determined by the sum of all its parts, which is why it’s interesting to delve into brand strength from a different perspective: in this case, how some brands surprisingly hold more value than others in a little accessory category called “wallets.” The leading brands of the wallet category include Christian Dior, Saint Laurent, Celine, and Gucci, which is quite the departure from the ‘Big Three’ we know as Chanel, Hermès, and Louis Vuitton. Dior is popular thanks to recent wallet collections that have a vintage touch to them, much like their most in-demand handbags. Meanwhile, [Saint Laurent’s wallets](https://shop.rebag.com/collections/all-accessories?_=pf&pf_st_availability_hidden=true&sort=created-descending&pf_t_accessory_type=bc-filter-accessory-type-Wallets&pf_v_designers=Saint+Laurent) boast a clean, classic look and an iconic monogram, popular with luxury shoppers. It goes to show that brands can spread their value across categories and subcategories far beyond large leather goods. ## Clair Picks When it comes to investment-worthy luxury, we have the options to choose from right here. With data backing our every move, Clair by Rebag presents Clair Picks, the blue-chips of the resale market. ### Handbags Hermès Long Strap Evelyne Bag Epsom TPM Clair Code HB.HM.EV.EPSM.TPM Cash $1,315 73% of est. retail price Rebag Credit $1,580 The [Hermès Evelyne Bag](https://shop.rebag.com/search?q=hermes+evelyne&pf_st_availability_hidden=true) was conceived in 1978, initially designed to transport small equestrian goods, but in the mid-2000s, it became an everyday style worn beyond the stable. Generally speaking, the Evelyne model has been spiking upward in popularity with Hermès shoppers in recent years, but the Long Strap Evelyne is truly the prize winner. Louis Vuitton OnTheGo Tote Limited Edition Reverse Monogram Giant MM Clair Code HB.LV.OTG.RMG.MM Cash $2,050 81% of est. retail price Rebag Credit $2,460 Chanel Classic Single Flap Bag Quilted Caviar Mini Clair Code HB.CH.CSF.QCA.MI Cash $2,680 71% of est. retail price Rebag Credit $3,220 ### Accessories Christian Dior Saddle Flap Wallet Oblique Canvas Mini Clair Code WL.DI.SDFW.OBCV.MI Cash $325 56% of est. retail price Rebag Credit $390 Gucci GG Marmont Belt Leather Thin Clair Code BL.GC.GGBL.LE.THI Cash $225 63% of est. retail price Rebag Credit $270 Saint Laurent Classic Monogram Card Holder Matelasse Chevron Leather Clair Code CH.SL.CLMO.MCL Cash $190 69% of est. retail price Rebag Credit $230 ## Discussion With Founder Charles Gorra Watch as the Founder and CEO of Rebag, Charles Gorra, talks us through the data unveiled in our first-ever Clair Report: [The Clair Report | Founder Charles Gorra Breaks Down Rebag’s 2020 Luxury Resale Report](https://www.youtube.com/watch?v=dfq87b_N45c)